AdvertisementAdvertisementAre your Google search results increasingly irrelevant — worthless, even? The Verge article, written by Amanda Chicago Lewis, is 8,000 words and starts with an anecdote about attending a search-engine optimization industry event that featured a live alligator. It seeks to answer a question many of us have thought: Why does it seem like Google search sucks now? AdvertisementAdvertisementDespite The Verge's headline (which, as far as I can tell, isn't even good SEO), Lewis doesn't really say that SEO experts ruined the internet. Spammy and misleading SEO are noticeable; good SEO, the kind the people in this article do, is unseen.

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